Masterclasses 2024
Masterclasses 2024
Discover the cutting-edge techniques that are transforming market research and consumer insights. Join our exclusive webinar series where industry experts dive into the latest innovations in research methods, including eye-tracking, in-context research, and the integration of eye-tracking in gaming. Whether you’re a market researcher, product owner, or industry expert, these sessions will provide valuable insights and practical knowledge.
Upcoming Webinars:
Location:
eye square GmbH
Schlesische Straße 29-30 D
Monday. 16 September 2024
18:00 CEST
A science and art workshop about the implicit and ways to encounter it via science and art .
We will especially explore Turkish, East-West, and the question of European and German identity.
You will get a complete update on the most recent findings of implicit attitudes, their technical measures, and you will be able to create an outstanding art piece. We hope this will give you a better understanding of yourself and others, and help you bring more joy to your social networks.
The workshop is hosted by two outstanding artists and scientists:
Kirsten Morehouse from Harvard University is a scientist, primarily involved in social psychology and its questions in the age of AI. Kirsten’s work is dedicated to understanding implicit long-term effects, identity, and biases in AI. She is in the Lab of Mahzarin Banaji at Harvard University. The Implicit Lab is dedicated to outsmarting implicit bias. For more than 30 years, Mahzarin’s lab has contributed to the worldwide understanding of the implicit. The lab also supported the open use of reaction time measurements, especially the IAT.
Joulia Straus is an artist, lecturer and trainer. Her sculptures, paintings, performances, multimedia works, have been seen in solo and group exhibitions at the Pergamon Museum and Martin-Gropius-Bau in Berlin, at Tate Modern, the Stedelijk Museum Amsterdam, the ZKM | Center for Art and Media Karlsruhe, documenta14, among others. Strauss has contributed to the art movement of Neo-Academism, collaborated closely with Friedrich Kittler, she is the founder and organizer of Avtonomi Akadimia in Athens. Most recently, Joulia has released a new movie about indigenous people. She is currently training to earn her fourth stripe in Việt Võ Đạo Kung Fu.
Thursday 10 October 2024
18:00 CEST
Join Philipp Reiter for an insightful virtual masterclass on eye tracking, where we will delve into the transformative power of this technology across multiple research domains. Designed for professionals in market research, UX, and the automotive industry, this session will provide a comprehensive introduction to eye tracking methodologies and their practical applications.
Thursday 24 October 2024
18:00 CEST
Explore the benefits of combining in-context research with eye-tracking to capture authentic consumer reactions in real-time. Discover methodologies, tools, and best practices for implementing in-context research enhanced by eye-tracking technology to gain deeper insights into consumer decision-making processes.
Thursday 31 October 2024
18:00 CEST
Stay tuned for more info!
Thursday 7 November 2024
18:00 CEST
In this masterclass you will learn:
Monday 14 November 2024
18:00 CEST
Stay tuned for more info!
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