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Memex - 25 years Human Experience Conference
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25 years eye square Memex Conference For joining us at our Thank you

celebrating

25 years

eye square Memex Conference

25 years of eye square

The market research community celebrated innovation and inspiration at Memex

Under its jubilee motto “25 years forward”, eye square’s Memex Conference fully delivered on its promise of combining science, technology and art. A full-house of attendees in eye-square’s Berlin HQ experienced a fireworks of inspiration and innovation that has a unique position in the industry. It was also an occasion to celebrate and highlight 25 years of market research excellence and the shaping of eye’s square’s focus and expertise to become one of the innovative companies of the market research industry.

CEO Michael Schiessl said: “What a joy it is to be part of this great company that truly produces leadership and innovation in technology, research and consulting. I am honored to have been a part of this for 25 years now. Over those years we have steadily broadened the scope and depth of our understanding of human digital experience. We have been able to bring so much meaning to customers and employees alike, including myself. For that I am deeply grateful.”

Recordings of Presentations

Human Experience – 25 Years eye square: How true, Good & Beautiful Digital Moments Could Be
Probing Bias in Humans and Machines
25 years eye square – The Many Good Reasons for Sustainable Success
Unlocking Impulse Online

A New Approach to Cross-channel: From Vertical to Horizontal – A Sparkasse Case

Creative Effectiveness in the age of AI
Understand, Design & Measure Human Experiences with the 77 Human Needs System
Enhancing Marketing Through the Synthesis of Human and Machine Intelligence
Breaking Boundaries: How Consumers Experience Gen AI

 

Revolutionizing the art of eye tracking

Impressions from the Memex Conference 2024 in Berlin