Michael Schiessl outlined eye square's growth through three phases: understanding implicit consumer behavior, meaningful attention, and total connectivity. He advocated for digital engagement focused on creativity and connectivity, emphasizing transforming the human experience. Schiessl concluded with a performance highlighting human equality before technology, marking eye square's commitment to truth, goodness, and beauty in the digital landscape.

Kirsten Morehouse investigated biases in machines, similar to humans, using methods like the Implicit Association Test. She discussed the implications of biases in large language models and raised ethical questions about bias in AI outputs. Morehouse concluded that while biases exist, AI can generate varied outputs, highlighting the need to understand bias in machines.

Hartmut Scheffler attributed eye square's success to innovation, a diverse portfolio, positive workplace culture, and adapting to industry changes. He emphasized eye square's leadership in market and brand research, and its readiness to tackle challenges like DIY research tools with its innovative methodologies.

Betsy Fitzgibbons and Felix Metger explored Mars Wrigley and eye square’s partnership in translating impulse buying online. Their research through Mars Digital Store Labs provided insights into consumer behavior, particularly for products like chocolate and other confectionary.

Luisa Hesslinger and Simon Koch demonstrated Sparkasse's strategy for engaging younger audiences by reusing materials and focusing on relevant topics like festivals. Their campaign's vertical-to-horizontal approach showed effectiveness in reaching audiences, emphasizing concise and contextually relevant content.

Dr. Guido Beier outlined a framework of 77 human needs, emphasizing understanding these needs to improve human experiences. He proposed a value chain from understanding to selling products that meet these needs, advocating for continual refinement of this process.

Dr. Steffen Schmidt emphasized causality over correlation in AI insights, advocating for a collaborative mindset between humans and machines. He introduced "System 3," enhancing human capabilities through AI, and highlighted the potential of combining AI with human feedback for improved outcomes.

Friedrich Jacobi introduced SEAL, a mobile eye-tracking technology using smartphone cameras. SEAL's standalone, cost-effective design offers high precision, redefining eye tracking's accessibility. Future plans include expanded technology applications and automated reporting, highlighting eye square's role in advancing eye tracking research.

Betsy Fitzgibbons and Felix Metger explored Mars Wrigley and eye square’s partnership in translating impulse buying online. Their research through Mars Digital Store Labs provided insights into consumer behavior, particularly for products like chocolate and other confectionary.