AI unleashes a torrent of content like never before, producing social media posts, reels, and videos; shopping reviews and product descriptions; and, of course, advertising. Now, more than ever, the value of understanding genuine human experience and attention is crucial. At this year’s Memex, we will jump straight into the heart of the still rapidly evolving digital landscape, not just to understand AI’s capabilities, but also its profound impact on our perception, meaning, and human attention.

What to expect:

• Engage with Thought Leaders: Navigate through various perspectives from well-known experts on the impact this transformation has on Human Experience and understanding the new AI landscape.
• Real data, real contexts: Eye-tracking findings, behavioral signals, user experience insights, and implicit measures from studies across shopping, social media, and traditional media.
• Practical implications: What does it mean for your content strategy when personalization is cheap, but attention is expensive? Learn what it truly takes to earn and sustain attention.
• A Vision for the Future: Leave equipped with a clear understanding of the future landscape of digital communication and the tools to elevate human experience and succeed in it.

Join Memex Berlin 2026 to be at the forefront of redefining human experience and empowering your brand to engage, connect, and profit in a world where attention is the new currency.

Reserve your spot today and be part of the conversation that shapes the future! 

Our Program

10:50-11:15

Reach vs Relevance:
Measuring the right kind of attention!

Learn more about Graham >>>