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The human Face and Experience Research

September 15, 2022

[Event Summary]

Again this year, eye square hosted the Memex Conference in Berlin. This year’s topic was “The Human Face and Experience Research”, and speakers from various disciplines gave exciting presentations on site. Don’t miss out on our presentation recordings and our photo gallery impressions of the Memex Conference 2022.

 

The Memex Conference has been holding at eye square since 2015. We have chosen this year’s topic “The Human Face and Experience Research” as a symbol for all aspects of visible and invisible human communication.

 

Speakers from different areas of research, business and art took on the creative task of individually interpreting the topic of human experience in context. It was about new trends, insights into the richness of human senses and moods and implicit research, and the human experience in connection with new technologies.

Impressions from Memex 2022 in Berlin

The human Face

and Experience Research

September 15, 2022

 

Venue:

eye square GmbH

Schlesische Str. 29-30 D

10997 Berlin, Germany

The human face is central to human communication and experience. In the latest edition of our ground-breaking Memex Conference series, we bring together experts from neuroscience and technology, art, and business to discuss new trends and insights around the most complex information source to decode! 

 

Join us!

The human Face and Experience Research

September 15, 2022

Human face is the biggest determination of human perception and a symbol for human communication. How is the human face is crucial to create relationships in the digital? At the Memex Conference Germany 2022 on the 15th of September in Berlin, we want to discuss the superficial influences of faces as well as the deep human relationship. Join us!

Our new hybrid format combines the joy of real get-togethers with the reach of the digital: you’ll get to choose between a virtual ticket and a physical seat.

 

The in-person version of Memex will take place in our headquarters in Berlin Kreuzberg. It also features interactive art experiences, food and drinks from our locals, and an opportunity to network by the gazing Spree river. Be aware, however: tickets are limited!

In the tradition of our Memex Conference, we will host the hybrid “Memex 2021” on September 23!

 

Under the main topic “See the Experience”, human experience will be “focused” under many different angles from our top speakers such as […] from ABOUT YOU and Olaf Schlesiger from SevenOneMedia will cover the most relevant topics in the field of human experience research.

Our new hybrid format combines the joy of real get-togethers with the reach of the digital: you’ll get to choose between a virtual ticket and a physical seat. Be aware, however- tickets are limited!

 

The conference and all workshops will take place in our headquarters in Berlin.

Thanks to everyone who joined us at the hybrid conference “Memex 2021” which took place on September 23!

 

Under the title “See the Experience” we examined the interconnected topics around market research and human experience. If you missed the live conference or if you’ll like to recap the talks by the expert speakers such as Olaf Schlesinger from SevenOne Media, Gesa Lischka from Kochstrasse, and Kristin Driemeier from About You, have a look at the recordings below.

Presentation Recordings

The Face & the Human Heart

THE FACE AND THE HUMAN HEART

 

Michael Schießl is a graduate psychologist, founder, and CEO of eye square. Being an expert in the field of implicit market research, Michael researches and publishes in the area of advertising effectiveness and brand research, user experience, and shopper research. As a charismatic speaker and visionary, Michael will open the conference with an entertaining Pecha Kucha presentation.

From Feature Focus to Customer Centricity

FROM FEATURE FOCUS TO CUSTOMER CENTRICITY

 

Jekaterina Cechini is Chief Product Officer at Zenhomes/Vermietet.de and has the unique combination of startup and corporate knowledge with the ability to combine the best of both worlds. As an expert at the intersection of Business, Technology and User Experience, Jekaterina drives business transformation from delivering features to delivering value to customers.

Full Body Impact–How Marketing Messages measurably Improve Body and Brain Performance

FULL BODY IMPACT: How marketing messages measurably improve body and brain performance

 

Dr. Martin Andree teaches as a private lecturer for digital media at the University of Cologne and is CEO of AMP Digital Ventures. He holds a habilitation in media science and also has 20 years of experience in digital marketing, including as Corporate Vice President at Henkel (2012 to 2018).

Implicit Intelligence–Leveraging the Implicit in Customer Experience and Willingness Pay Feedback with Causal Machine Learning

Implicit Intelligence: Leveraging the Implicit in Customer Experience and Willingness Pay Feedback with Causal Machine Learning

No matter if you are measuring the implicit attitude with reaction time or open ends, you tap on rationally uncontrolled information. Dr. Frank Buckler (Founder of Success Drivers and Cofounder of SUPRA.tools) will show the framework of Implicit Intelligence that aims to better interpret what those implicit processes mean. It achieves better than ever to explain and predict buying decisions and loyalty.

Mapping the Moods–the New Screenforce Study

MAPPING THE MOODS – the New Screenforce Study

 

In this talk, Olaf Schlesiger, Senior Research Manager in the Advertising Research Department of SevenOne Media and Head of Research at Screenforce will take us into the living rooms of the Germans and explain what people really do, feel and experience while watching videos. In their latest study “Mapping the Moods” Screenforce dived deeply into the world of behavior, feelings, and motivations of the audience to bring content and context together for a better understanding of video consumption.

Face to Face with Art–Eye Tracking the Aesthetic Experience

FACE TO FACE WITH ART: Eye Tracking the Aesthetic Experience

 

How do we investigate the ephemeral and elusive experience we have with works of art? This essential form of human communication has been theorized about for centuries but experimental methods have only recently begun to be used to study art viewing practices. This talk will provide an overview of empirical approaches to art and present recent laboratory and field study results from the Lab for Cognitive Research in Art History (University of Vienna) where the speaker Zoya Dare is defending her Ph.D. in Cognitive Science.

Imagining Futures with Design Thinking

IMAGINING FUTURES WITH DESIGN THINKING: How to approach what is, is-not, could be the Future of Human Experience by ideas drawn from the arts and design.

 

How can we approach the future of human relations in a rapidly changing world? How to conceptualize what comes while this future is unknown, partly speculative, but at the same time very real in the present? Mathias Krupna will introduce core frameworks of the arts and design we use discussing the present and future of the eye square brand. Mathias is co-founder of CREATECREATE and has worked in a variety of design fields.

Please Touch! The strange lives of objects online

PLEASE TOUCH! The strange lives of objects online

Invoking a playful mix of memes, art and media history, this visual lecture tracks our postdigital culture’s lingering desire for materiality and touch. Katharina Weinstock is a Berlin-based art critic and university lecturer teaching in the department of Art Research & Media Philosophy at Karlsruhe University of Arts and Design.

Sally Abdelghafar
Berlin Pitch Night
.

Sally Abdelghafar

Berlin Pitch Night

 

Ready to hear the most innovative ideas in Berlin this year? Join us at our first annual open pitch night as we give the floor to flourishing entrepreneurs who are changing the world! The pitch night will be moderated by our entrepreneur in residence Sally Abdelghafar. Learn more about the Berlin Pitch Night here.

 

The Berlin Pitch Night is organized by Human Experience Family – a catalyzer for mega and meta steps to increase Human Experiences by synchronizing code, creativity and commerce. This to fuel the spirit of: justice, fulfillment and success (save the world & have fun – earn money).

 

The human experience family provides intellectual and monetary biz investments, seed and start up, academic and intellectual exchange and free training and education, meaning start up advice, shark tank preparation, networking, accounting and funding tips and decades of wisdom. It is hosted by eye square a leading provider for human experience technologies.

AI and Uncontrolled Knowledge

Dr. Mateusz Bonecki, inspired by science methodology, AI, and cognitive science, works as Chief Innovation Officer at DAC. In his talk, he explores the hypothesis that so-called machine learning has more in common with unrestricted inquiry and scientific discovery rather than with teacher-guided education.

[recording not available yet]

AI and Uncontrolled Knowledge

 

Dr. Mateusz Bonecki, inspired by science methodology, AI, and cognitive science, works as Chief Innovation Officer at DAC. In his talk, he explores the hypothesis that so-called machine learning has more in common with unrestricted inquiry and scientific discovery rather than with teacher-guided education.

[recording not available yet]

Memex Masterclass Recordings

Memex Masterclasses

 

The Memex Conference ended this year with another learning opportunity the day after the event. Julia Nitschke and Martina Boeck from the UX team led a master class that dealt with the basics and stumbling blocks when performing UX tests.

Stefan Ruff and Antje Venjakob from Oculid showed the possibilities of smartphone eye tracking in another master class, while Moritz Kassner and Neil Thomas from Pupil Labs in their class with their own eye tracking development, the Pupil Invisible glasses, revolutionized the research of the visual experience described.

Anyone who would like to gain even more insights into the connections between technology and human experience is cordially invited to visit our Partner Memex Conference in Gdansk on October 6, 2022!