Berlin Memex Conference 2023
Meaningful Attention

A day for discovering meaning in human experience

Attention is the obvious substance of the current digital era and is right now becoming its dominant currency. Focusing on whether the attention is meaningful refines the concept and ensures that media and user experience research is directed towards the whole human experience, including the motivations behind it, the targets ahead, and its present digital context.


In other words, combining neuropsychological and psychoanalytic theories: How can attention, seen as the inner psychological integration of perception, emotion, and cognition, fulfill real desires? This re-focus, on meaningful attention, raises different digital business puzzles and also addresses broader questions of our tech culture.


The eye square “Memex Conference 2023” features a flurry of sparkling thought around this year’s motto: “Meaningful Attention”. There is growing awareness in the advertising and market research industries that merely technical and machine-oriented metrics are no longer sufficient to analyze what is happening on and beyond users’ screens. eye square and its partners are committed to helping both companies and consumers better understand, improve and ultimately enjoy the digital human experience. So stay tuned and join us for the Berlin Memex Conference 2023!

Read the full Memex Press Release in German!



Open doors & breakfast


Carina de Lopez
VP User Experience & Partner
Dr. Friedrich Jacobi
Chief Financial Officer (CFO) & Partner


Michael Schießl
CEO & Founder eye square
AR Presentation:
Meaningful Attention

With special support from Moritz Mattern & Dennis Rudolph


Lisa Wiese
Lisa Wiese
Director Digital Wellbeing, eye square
How to Design for
Meaningful Human Experiences


Graham Page
Global Managing Director & Media analytics, Affectiva
Reach vs Relevance:
Measuring the right kind of attention!


Coffee Break


Olaf Schlesiger
Associate Research Director, Seven.One Entertainment Group
Mapping the Impact
Der Einfluss von Kontext und Kreation auf die Werbewirkung


Kevin Sugrue
Senior Director Creative Evaluation, Head of EMEA & APAC, Dynata

Meaningful Attention In Advertising


Philipp von Hilgers
VP Enterprise Sales, DoubleVerify

Ads with high impact
& low carbon footprint


Lunch Break


Dr. Cristina de Balanzo
Board Director, Walnut Unlimited
Let’s Talk About the Elephant in the Brain:
How Brands Can Tackle Diversity in Their Communications


Dr. Steffen Schmidt
Director Marketing Science & Agile Insights, Link Marketing Services AG
Brand Meets Wallet:
The Art of Pricing through AI-based Branding


Dirk Ziems
Managing Partner concept m research + consulting GmbH
The message’s spin is determined by the medium.
The dos and don’ts of marketing communication between media channels


Coffee Break


Dr. Julia Nitschke
VP Digital & Consulting, eye square
The eye square AIX Lab &
How humans experience the interaction with AI


Nuria Sichalla
Senior Research Consultant, eye square
Fast, Faster, Tik Tok
What experience does the platform offer and how does advertising work? 


Meaningful Attention end – food trucks, drinks & Human Experience Family Pitch Night to follow!

Human Experience Family Night

Stay tuned for the program!

Join us for another exciting event hosted by eye square after the closing of Memex Berlin 2023. As part of the Human Experience Family, we’re thrilled to present an additional event featuring captivating talks by industry experts.


Human Experience Family is a catalyzer for mega and meta steps to increase Human Experiences by synchronizing code, creativity and commerce. The human experience family provides intellectual and monetary biz investments, academic and intellectual exchange and free training and education, networking, and funding tips and decades of wisdom.


Stay tuned for the program details and registration information coming soon. Get ready to immerse yourself in a world of insights and knowledge like never before.


Get your Berlin Memex Conference ticket!

Join us in Berlin!

eye square GmbH
Schlesische Straße 29-30 D
10997 Berlin


Price: 350€


Included in the price:

Join us online!

We will be streaming the entire event live via LinkedIn!


As an audience member, your voice will not only be heard, but you will be able to participate in different ways.


Digital seats are limited – so register soon!

Get some impressions from the last Memex Conference in New York!

Coronavirus Regulations


Currently, there are no special corona regulations for this type of event. This means that you do not need a vaccination certificate or test. Whether you want to wear a mask or not is up to you.