What is time well spent in the digital space?
What are positive – feel good – interactions?
What is the sense behind meaningful attention?
How can we build long-term relations with our customers and users through positivity?
How can we connect respectfully?
How can we sell (good) things quite directly?
A day for discovering meaning in human experience
Attention is the obvious substance of the current digital era and is right now becoming its dominant currency. Focusing on whether the attention is meaningful refines the concept and ensures that media and user experience research is directed towards the whole human experience, including the motivations behind it, the targets ahead, and its present digital context.
In other words, combining neuropsychological and psychoanalytic theories: How can attention, seen as the inner psychological integration of perception, emotion, and cognition, fulfill real desires? This re-focus, on meaningful attention, raises different digital business puzzles and also addresses broader questions of our tech culture.
The first eye square “Memex Conference New York” featured a flurry of sparkling thought around this year’s motto: “Meaningful Attention”. There is growing awareness in the advertising and market research industries that merely technical and machine-oriented metrics are no longer sufficient to analyze what is happening on and beyond users’ screens. eye square and its partners are committed to helping both companies and consumers better understand, improve and ultimately enjoy the digital human experience. So stay tuned and join us for the Memex Berlin Conference 2023!
Human face is the biggest determination of human perception and a symbol for human communication. How is the human face is crucial to create relationships in the digital? At the Memex Conference Germany 2022 on the 15th of September in Berlin, we want to discuss the superficial influences of faces as well as the deep human relationship. Join us!
Our new hybrid format combines the joy of real get-togethers with the reach of the digital: you’ll get to choose between a virtual ticket and a physical seat.
The in-person version of Memex will take place in our headquarters in Berlin Kreuzberg. It also features interactive art experiences, food and drinks from our locals, and an opportunity to network by the gazing Spree river. Be aware, however: tickets are limited!
In the tradition of our Memex Conference, we will host the hybrid “Memex 2021” on September 23!
Under the main topic “See the Experience”, human experience will be “focused” under many different angles from our top speakers such as […] from ABOUT YOU and Olaf Schlesiger from SevenOneMedia will cover the most relevant topics in the field of human experience research.
Our new hybrid format combines the joy of real get-togethers with the reach of the digital: you’ll get to choose between a virtual ticket and a physical seat. Be aware, however- tickets are limited!
The conference and all workshops will take place in our headquarters in Berlin.
Thanks to everyone who joined us at the hybrid conference “Memex 2021” which took place on September 23!
Under the title “See the Experience” we examined the interconnected topics around market research and human experience. If you missed the live conference or if you’ll like to recap the talks by the expert speakers such as Olaf Schlesinger from SevenOne Media, Gesa Lischka from Kochstrasse, and Kristin Driemeier from About You, have a look at the recordings below.
Jeff Ephraim Bander (MBA) is eye square’s dedicated Chief Revenue Officer for the USA. He has been a thought leader in the market research world since 2008 and has gained over 25 years of experience with various research companies. Before coming to eye square he held the position of President of North America at Sticky, a provider of online eye-tracking studies. Jeff has been featured in AdAge, MediaPost and AdExchanger and has presented alongside big names such as P&G, Unilever and Colgate.
Jeff Ephraim Bander (MBA) is eye square’s dedicated Chief Revenue Officer for the USA. He has been a thought leader in the market research world since 2008 and has gained over 25 years of experience with various research companies. Before coming to eye square he held the position of President of North America at Sticky, a provider of online eye-tracking studies. Jeff has been featured in AdAge, MediaPost and AdExchanger and has presented alongside big names such as P&G, Unilever and Colgate.
Lisa Wiese is a user experience professional with an interdisciplinary educational background in psychology, cognitive informatics, statistics, and physics. Specialized in user experience modeling/tracking, development of KPIs/UX metrics, and large-scale, international customer satisfaction surveys, Lisa has a proven record in global UX research and user-centered design throughout the entire product development lifecycle. Currently, Lisa is researching the topic of digital wellbeing and meaningful attention.
Kira Süß has been working in digital product development for 10 years: apps, websites, Voice UX, AI projects, and HMI concepts for various brands, since 2019, Kira works as a product manager and UX Strategist for BVG. In this talk, we get insights into the current BVG website relaunch and learn more about the methodological masterpiece behind the project.
Kira Süß has been working in digital product development for 10 years: apps, websites, Voice UX, AI projects, and HMI concepts for various brands, since 2019, Kira works as a product manager and UX Strategist for BVG. In this talk, we get insights into the current BVG website relaunch and learn more about the methodological masterpiece behind the project.
Dr. Mateusz Bonecki, inspired by science methodology, AI, and cognitive science, works as Chief Innovation Officer at DAC. In his talk, he explores the hypothesis that so-called machine learning has more in common with unrestricted inquiry and scientific discovery rather than with teacher-guided education.
[recording not available yet]
Dr. Mateusz Bonecki, inspired by science methodology, AI, and cognitive science, works as Chief Innovation Officer at DAC. In his talk, he explores the hypothesis that so-called machine learning has more in common with unrestricted inquiry and scientific discovery rather than with teacher-guided education.
[recording not available yet]
Currently, there are no special corona regulations for this type of event. This means that you do not need a vaccination certificate or test. Whether you want to wear a mask or not is up to you.
