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Memex Berlin 2025
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eye square Memex Conference

Enter the Sandbox – How Human Experience Is Key in the Creator Economy

Berlin, Germany | September 25, 2025

eye square’s

Memex Berlin

Enter the Sandbox – How Human Experience Is Key in the Creator Economy

Berlin, Germany | September 25, 2025

Discover how leading companies are leveraging In Context Sandbox research environments to generate deeper insights and drive better decisions — from brand strategy to shopper journeys and UX optimization.
Join speakers from OMD, freenet, Mars Wrigley and Snap as they share real-world use cases and outcomes across media, retail, and digital experiences.

 

You’ll hear about:

  • How OMD compares media performance across different contextual environments
  • How freenet evaluates user behavior on four different prototypes by employing a mixed-methods approach
  • How Mars Wrigley uses multiple sandboxes to validate innovation and shopper journeys across markets
  • How Snap researched the perception of GenAI AI-generated videos and AR experiences

Discover how leading companies are leveraging In Context Sandbox research environments to generate deeper insights and drive better decisions — from brand strategy to shopper journeys and UX optimization.
Join speakers from OMD, freenet, Mars Wrigley and Snap as they share real-world use cases and outcomes across media, retail, and digital experiences.

 

You’ll hear about:

  • How OMD compares media performance across different contextual environments
  • How freenet evaluates user behavior on four different prototypes by employing a mixed-methods approach
  • How Mars Wrigley uses multiple sandboxes to validate innovation and shopper journeys across markets
  • How Snap researched the perception of GenAI AI-generated videos and AR experiences

Speakers

Michael Schiessl
eye square
Takeshi Tawarada
Snap
Amara Waqar
Mars
Tobias Hopp
OMD Germany
Inga Scharfenberg
freenet
Dirk Ziems
Co-Founder, concept m & concept m ai
Dr. Matthias Rothensee
eye square
Carina Lehne de López
eye square
Felix Metger
eye square
Marvin Vogt
eye square
Frederick Alloh
eye square
Florian Fried
eye square
Andreas Thölke
eye square
Joulia Strauss
Artist
Michael Schiessl
eye square
Takeshi Tawarada
Snap
Amara Waqar
Mars
Tobias Hopp
OMD Germany
Inga Scharfenberg
freenet
Dirk Ziems
Co-Founder, concept m & concept m ai
Dr. Matthias Rothensee
eye square
Carina Lehne de López
eye square
Felix Metger
eye square
Marvin Vogt
eye square
Frederick Alloh
eye square
Joulia Strauss
Artist
Florian Fried
eye square
Andreas Thölke
eye square

10:00

Human Experience – 25 Years eye square: How true, Good & Beautiful Digital Moments Could Be

Michael Robert Schießl, Moritz Mattern, Andreas Miranda, Marcus Sendlinger (AR & e-guitar supported talk)

11:00

Coffee Break

13:00

Lunch Break

Stay tuned for the complete program!

Get your Memex Berlin Conference 2025 ticket!

Join us in Berlin!

Location:
eye square GmbH
Schlesische Straße 29-30 D
10997 Berlin

 

Price: 350€

 

Included in the price:
Inclusive catering, boat ride, & festive vibes

Join us online!

We will be streaming the entire event live via Zoom!

 

As an audience member, your voice will not only be heard, but you will be able to participate in different ways.

 

Digital seats are limited – so register soon!

Get your ticket!

Join us in Berlin!

Location:
eye square GmbH
Schlesische Straße 29-30 D
10997 Berlin

Price: 350€

Included in the price:
Inclusive catering, boat ride, & festive vibes

Join us online!

We will be streaming the entire event live via Zoom!

As an audience member, your voice will not only be heard, but you will be able to participate in different ways.

Digital seats are limited – so register soon!

Impressions from the last Memex Conference 2024 in Berlin

Impressions from the last Memex Conference 2024 in Berlin

10:50-11:15

Graham Page
Global Managing Director & Media analytics, Affectiva
Reach vs Relevance:
Measuring the right kind of attention!

11:15-11:40

Coffee Break

What is the Memex Conference?

Memex Berlin Conference  is the leading conference for the harmony between man and machine. In a synthesis of tech, science and art – for a better  understanding of the human experience comes,  to change the digital to the people! And this year we will celebrate eye square’s 25 years of Human Experience

Our programm will follow shortly!

9:00-10:00

Open doors & breakfast