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Memex New York 2025
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eye square

Memex Conference

Attention & Emotion in the Age of AI –

New York, USA | November 19, 2026

How can real human experiences be assessed in the age of AI?

With an increasing number of options and the rise of natural-language interfaces such as ChatGPT and Google AI, the field of communication is expanding beyond the boundaries of search and webpages. We see two streams, both new and familiar, converging.

 

On the one hand, video is taking on the role of delivering unifying, collective messages.

 

On the other, the natural interfaces of AI represents the opposite end of the spectrum, providing highly individualised and idiosyncratic experiences.

Amid the current wave of disruption, it is often overlooked that human beings—with their bodies, souls, and minds—shape the emergence of new technologies and that data referring to real human experiences are not identical with the output of a natural language interface.

 

At MEMEX, we will present an update on our neurosemiotic theory, with a particular focus on recent theoretical developments concerning emotion.
We will also provide an update on the latest technological advances in SEAL and Sandbox.

 

Are you a research professional, a user of eye square technologies, a marketing professional, or a member of the academic community? Then this is just the right event for you! We warmly invite you to be part of this year’s Memex New York 2026.

This year’s Speakers

Stay tuned for more speakers and the full agenda!

Save your seat!

Join us in New York!

Location:
Convene 810 Seventh Avenue, Midtown West, New York

Price: $499

Included in the price:
Inclusive catering & festive vibes

Seats are limited – so register soon!

Impressions from the last Memex Conference 2025 in New York

Speakers

Michael Schiessl
CEO & Founder, eye square
Jeff Ephraim Bander
President, eye square Inc
Betsy Fitzgibbons
Mars Wrigley – Shopper Insights Lead – eCommerce & New Transactions
Michael Schiessl
CEO & Founder, eye square
Jeff Ephraim Bander
President, eye square Inc
Betsy Fitzgibbons
Mars Wrigley – Shopper Insights Lead – eCommerce & New Transactions
Ryan Huff
Advertising Research & Insights, Snap
Heather O’Shea
Chief Research Officer, Alter Agents
Ryan Huff
Advertising Research & Insights, Snap
Horst Stipp
PhD, EVP, Research & Innovation, The ARF
Horst Stipp
PhD, EVP, Research & Innovation, The ARF
John Abreu
VP Commercial, SPIQE
Sarah Gahagan Lydick
Director of Innovation, Nielsen
Sarah Gahagan Lydick
Director of Innovation, Nielsen
John Abreu
VP Commercial, SPIQE
Tracy Adams
PhD, Director, Research Programs, The ARF
Dirk Ziems
Co-Founder, concept m & concept m ai
Tracy Adams
PhD, Director, Research Programs, The ARF
Heather O’SheaChief Research Officer, Alter Agents
Dr. Steffen Schmidt
Co-Founder & Managing Director of concept m ai
Chrissy Love
VP of Shopper Research, eye square
Dirk Ziems
Co-Founder, concept m & concept m ai
Dr. Steffen Schmidt
Co-Founder & Managing Director of concept m ai
Friedrich Jacobi
CFO & Partner, eye square
Maria Elizabeth Samaniego Huber
Director Latin America, eye square
Benjamin Gooch
Research Manager, eye square
Chrissy Love
VP of Shopper Research, eye square
Friedrich Jacobi
CFO & Partner, eye square
Maria Elizabeth Samaniego Huber
Director Latin America, eye square
Benjamin Gooch
Research Manager, eye square

Our Program

09:45 AM – 10:15 AM

Human Experience – 25 Years eye square: How true, Good & Beautiful Digital Moments Could Be

Michael Robert Schießl, Moritz Mattern, Andreas Miranda, Marcus Sendlinger (AR & e-guitar supported talk)

10:15 AM – 10:45 AM

Probing Bias in Humans and Machines

Kirsten Morehouse with the artistic support of Joulia Strauss

10:45 AM – 11:00 AM

Coffee Break

11:00 AM – 11:30 AM

25 years eye square – The Many Good Reasons for Sustainable Success

Hartmut Scheffler

11:30 AM – 12:00 AM

Unlocking Impulse Online

Betsy Fitzgibbons & Chrissy Love

12:00 AM – 12:30 AM

A New Approach to Cross-channel: From Vertical to Horizontal – A Sparkasse Case

Luisa Heßlinger, Nuria Sichalla

12:30 AM – 1:15 PM

Lunch Break

1:15 PM – 1:45 PM

Creative Effectiveness in the age of AI

Dirk Steffen

1:45 PM – 2:15 PM

Understand, Design & Measure Human Experiences with the 77 Human Needs System

Dr. Guido Beier

2:15 PM – 2:30 PM

Coffee Break

2:30 PM – 3:00 PM

Enhancing Marketing Through the Synthesis of Human and Machine Intelligence

Dr. Steffen Schmidt

3:00 PM – 3:30 PM

Breaking Boundaries: How Consumers Experience Gen AI

Dr. Julia Nitschke, Prof. Carsten Baumgarth & Andreas Fachner

3:30 PM – 4:00 PM

Revolutionizing the art of eye tracking

Friedrich Jacobi